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Principle app video instagram
Principle app video instagram





principle app video instagram

That caring comes from a sense that they’ll benefit in some way from the purchase. They buy because they care about the product or service in some way. ⠀⠀ ⠀⠀ People don’t buy because you tell them to buy. ⠀⠀ ⠀⠀ When you find a way to make people care, you can turn “people” into “customers”. Here are a few examples:ĭo you want to know the secret to growing your business? ⠀⠀ ⠀⠀ You have to make people CARE. We design attractive branded templates and fill those templates with a variety of content that the internet loves-and we don’t just mean cupcakes and kittens! Depending on your brand and industry, this loveable content could be a combination of tips, quotes, questioms, facts, and trivia. So how can you accomplish this? Our approach is to pepper in really useful content along with the fun stuff. But when you aren’t posting purely fun Instagram images (take our “Barker on Parade” images, for example) it’s also important to not be salesy but instead to be content-driven. We definitely encourage you to have some fun with your Instagram marketing! Instagram is a chance to show the human side of your business, and sharing fun photos of the real people behind your brand is a great idea. Rather than constantly showing people your products and/or services, give your followers and browsers something to really sink their teeth into. The idea of “not always selling” is something that everyone talks about a lot in terms of written content, but it’s just as true for your visuals. Not only is salesy material a huge turnoff for many people, but it misses the chance to reel in your audience with the much more effective principles of content marketing. There are also a lot more “designed” images since it’s a lot easier to design something (e.g.: via online tools such as Canva, or in programs such as Adobe Photoshop) and schedule it right on your desktop without having to send it to your phone.īut if you’re only using Instagram to toot your own horn about your business or to tell people about your upcoming sale, you’re both missing the point and a huge opportunity. There’s less spontaneity and a lot more sharing of product pictures and promotional visuals. Since the scheduling functionality came into “sanctioned” play, more and more brands have been sharing marketing visuals on Instagram. (There are tools that get around this, but they go against the Instagram terms of service so watch out! Accounts have been known to be shut down for breaking this rule.) Now, you can schedule content via a computer using a tool like Buffer, but you’re still required to confirm the image on a mobile device before it goes live. Originally, Instagram wouldn’t allow you to post anything that didn’t come directly from your phone. Instagram was created to share and see visuals instantly to take a photo of something happening right now and share it immediately with one’s followers.

principle app video instagram

And if it was, it wouldn’t currently have over 500 million active monthly users because it would be boring and irritating for those that use it. Of course, Instagram wasn’t created for marketing purposes. Your visual content can also be content-driven. Ultimately, by giving away great content, you can draw attention to your expertise so that people know and trust you, which leads them to choose to buy from you.ĭespite popular belief, content marketing isn’t just about copywriting.

principle app video instagram

By sharing content that people care about, they start to notice, feel connected to, and care about your brand. That might be in the form of a solution, a tip, advice, information, or other engaging material. Rather than just trying to sell your products or services, with content marketing, you give value away for free. Great! But what about your Instagram marketing?įirst of all, it’s important to understand what exactly content marketing is:Ī type of marketing that involves the creation and sharing of online material (such as blog posts and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.Ĭontent marketing is all about creating valuable and relevant content that people might care about. Maybe you’ve adopted the principles of content marketing for your business website, blog, white papers, etc. Have you considered that Instagram, a completely visual platform, can still be a great tool for content marketing?







Principle app video instagram